Founding Growth Marketer (T‑Shaped Performance Lead)

We are launching a premium brand inspired by the legacy of a remarkable 19th-century figure whose heritage represents craftsmanship, luxury, and tradition.

Our ambition is to build a globally positioned brand with strong commercial discipline from day one.

We’re looking for a Founding Growth Marketer to build and scale the growth engine from zero.

This is a unique opportunity to join at the ground level, shape the commercial trajectory of the brand, and drive measurable, performance-led growth while protecting a premium positioning.

Key Responsibilities

Performance & Paid Growth

• Ship 3–5 creative test variants weekly on TikTok and Instagram with clear hypotheses, budgets, and kill criteria
• Scale campaigns only when cohorts meet sub-60-day payback targets at required AOV and margin levels
• Own CAC discipline and contribution margin logic

Creator & Influencer Programs

• Build and manage a focused, high-signal creator seeding program end-to-end
• Handle outreach, briefs, contracts, tracking links, attribution, and post-purchase surveys
• Optimize influencer partnerships against clear CAC and revenue targets

Lifecycle & Retention

• Launch and optimize email and SMS for drops, waitlists, subscriptions, and refills
• Own segmentation, cadence, copy, landing pages, and conversion flows
• Turn first orders into repeat revenue

Brand & Creative Execution

• Maintain strong brand codes in-market (visual system, provenance storytelling, packaging messaging)
• Ensure every creative asset reflects premium positioning from the first two seconds
• Write and iterate PDPs, ads, scripts, hooks, offers, bundles, and unboxing flows
• A/B test performance while protecting price integrity

Analytics & Optimization

• Instrument analytics across site, paid, and creators
• Build lightweight dashboards tracking CAC, LTV, payback, repeat rate, refunds, and cohorts
• Make fast go/no-go decisions based on data

Commercial Coordination

• Coordinate limited-drop calendars with operations
• Use preorders and waitlists to balance demand, inventory, and cash flow
• Support brand protection and marketplace monitoring alongside founder

What Success Looks Like

• First-order contribution margin positive
• Paid media payback under 60 days
• LTV:CAC 3x within 90 days of cohort launch
• Repeat rate above 35% on refillable SKUs within 6 months
• Limited drops consistently sell through with minimal overhang

Ideal Candidate Profile

• 3–6 years in consumer growth at an early-stage brand or agency.

Hands-on experience in Ads Manager and lifecycle tools (Klaviyo, Attentive, or equivalents).

• You have a portfolio of short-form content that converted.

Comfortable shooting on iPhone and editing in CapCut, Final Cut, or Premiere.

• Proven end-to-end influencer and creator management experience, including briefing, contracting, and attribution.
• Strong copy skills and a refined design eye.

You know how to translate heritage into modern, conversion-oriented creative without diluting luxury positioning.

• Confident working with cohorts and dashboards.

You measure impact and make accountable decisions quickly.

• Bias to action, comfort in ambiguity, and ability to operate effectively with tight resources in a startup environment.

How We Work

• Weekly test sprints with pre-registered hypotheses, budgets, and kill criteria
• Autonomy to pause underperforming campaigns within 72 hours
• Tools: Shopify, TikTok Ads Manager, Meta, Klaviyo/Attentive, GA4, Looker Studio (or equivalents), CapCut/Final Cut
• Clear guardrails: maintain price integrity and premium positioning

Reporting & Location

• Reports directly to the Founder
• Works closely with manufacturing and operations to align drops, inventory, and cash flow
• Flexible location within the EU (Portugal is a strong plus)